Anti-Oxidation, Anti-Inflammation
Anti-oxidant and anti-inflammatory ingredient for cosmetic products
Herbal extract from the medical plant, Houttuynia cordata, grown in Jeju Island
Patent pending
 >> INCI Name & the Plant Source
 >> Claims on Jeju Hounia™
 >> Main Active Ingredient, Jeju Hounia™
 >> Physical Properties of Jeju Hounia™
 >> Stability of Jeju Hounia™
 >> Scientific Study: Anti-Oxidative Actions of Jeju Hounia™
 >> Scientific Study: Anti-Inflammatory Activities of Jeju Hounia™
>> INCI Name & the Plant Source
INCI Name: Houttuynia Cordata Extract, Glycerin, Water

Plant Source: Chameleon (Houttuynia cordata) from Jeju Island
>> Claims on Jeju Hounia™
Cosmetic raw material containing Hoittuynia cordata Extract.
Improves skin troubles with anti-inflammatory effects
Not only contains antioxidants but also increases the activities of antioxidant enzymes in skin cells, and thus reduces free radical damage on skin.
Non-primary sensitive extract to the human skin
>> Main Active Ingredient, Jeju Hounia™
Houttuynia cordata, the sole species in the genus Houttuynia, is a flowering plant native to Japan, southern China and Southeast Asia, where it grows in moist, shady places. Houttuynia is the herbaceous perennial plant growing to between 20 and 80cm. The proximal part of the stem is trailing and produces adventitious roots, while the distal part of the stem grows vertically. The leaves are alternate, broadly heart-shaped, 4-9 cm long and 3-8 cm broad. Flowers are greenish-yellow, borne on a terminal spike 2-3cm long with 4-6 large white basal bracts.
Researchers have discovered that the red color on the leaves of Houttuynia cordata has the medicinal chemicals, healthy bacteria, micro-organisms, and a type of lactobacilli which enhances the body’s immune system and inhibits the growth of cancerous cells. It is an anti-carcinoma and helps restrain the growth of cancer cells after radiation treatment, and operations on cancer of the breast, uterus, intestines, lungs, etc.
>> Physical Properties of Jeju Hounia™
>> Stability of Jeju Hounia™
Shelf-life of 2 years before opening
>> Scientific Study: Anti-Oxidative Actions of Jeju Hounia™
>> Scientific Study: Anti-Inflammatory Activities of Jeju Hounia™